Thursday, July 29, 2010

Journal Entry Nineteen: Myth

This is an advertisement for Old Spice. The connotative value of the advertisement is the product, Old Spice Classic Body Spray and the fact that it is a fragrance that may or may not be appealing. The Denotative value is that if a man wears it, they will be noticed by pretty girls like the one pictured in the advertisement. This is merely a myth because this is the way a good-smelling fragrance is portrayed. Someone who is considered ugly just as well might notice you as someone who is pretty. Although the advertisement is just a myth, it works effectively because the reason that men do wear cologne is to smell "good" and get the attention of women, regardless of the myth factor. They specifically target the want of the consumer.

No comments:

Post a Comment